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IHRSA – Media Center – Health and Fitness Industry Urges C-Suite Executives to Lead America to Wellness by Taking Landmark CEO Pledge

November 7, 2011

UN Security Council Chamber in New York.

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The International Health, Racquet & Sportsclub Association (IHRSA) is urging America’s business leaders to become personally involved in leading  the United States to wellness by taking the CEO Pledge, a key component of the United State’s first-ever National Physical Activity Plan(Plan). The Plan is a comprehensive set of policies, programs, and initiatives aimed at increasing physical activity in all segments of the American population with the ultimate purpose of improving health, preventing disease and disability, and enhancing quality of life. Chief Executive Officers who take the pledge vow to improve employee health and wellness by producing opportunities and resources for physical activity before, during, or after the workday.

The CEO Pledge was unveiled last week at the HERO Forum, the annual conference of the Health Enhancement Research Organization, by Dave Pickering, a strategy leader for the Plan and CEO of Preventure.

“The CEO Pledge makes clear that business leaders have an influential role to play in addressing our country’s health and health care crises,” said Joe Moore, President and CEO of IHRSA. “With most working adults spending roughly half their waking hours on the job on the days that they work, it is incumbent upon business and industry leaders to become part of the solution. By promoting physical activity and healthy lifestyles within the workplace, CEOs help their company’s bottom line. But they also help society.”

The CEO Pledge is being launched at an extremely significant time—just as world leaders are gathering in New York for the High-level meeting of the United Nations (UN) General Assembly on the Prevention and Control of Non-communicable Diseases. According to the UN, the four main non-communicable diseases—cardiovascular disease, cancer, chronic lung diseases and diabetes—kill three in five people worldwide, and cause great socioeconomic harm. This is only the second time in the history of the UN that the General Assembly has met on a health issue. The last issue was AIDS.

Read entire Article – Health and Fitness Industry Urges C-Suite Executives to Lead America to Wellness by Taking Landmark CEO Pledge.

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