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Making Loyalty Programs Work

October 11, 2011

Telltale markers are everywhere: the sliver of plastic clipped to a key chain, the colorful card positioned deep inside a purse, the frequent email reminders about a “special” deal available only to members of a maybe not-so-exclusive club. These are just a few of the loyalty and rewards program vehicles that companies use to tether themselves to their customers.

Making Loyalty Programs Work.

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